Thursday, August 19, 2010

Coca-Cola and Disney

Q: Is there any specific information on the history of the partnership between Coca-Cola and Disney? When did it start, how did it start? It seems that the two are synonymous with each other, but I wonder how it all started.
Crystal, Seattle, Washington

A [Dave Smith]: Coca-Cola sponsored the first Disney television show, One Hour in Wonderland, which aired as a special on December 25, 1950. When Disneyland opened in 1955, Coke became a participant with the Refreshment Corner on Main Street, U.S.A., and remains a participant there today. Coca-Cola is now the global beverage provider for all of Disney's 11 parks in the U.S., Hong Kong, France and Japan.

[Marcio Disney]

The Hub at the Magic Kingdom

Club Cool - Epcot

Magic Kingdom - Backstage


  1. It was my understanding that ABC produced the original shows in which Walt 'pitched' Disneyland, with a $500,000 investment and a $4.5 million loan and thereby claimed 34.5% ownership. No? Coca-cola was one of the original vendors licensed in order to raise extra capital. No?

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